Etsy listing video requirements, explained

If you're trying to pin down Etsy's listing video requirements — the actual file size limit, accepted formats, and length — you've probably run into a wall of secondhand numbers that don't quite agree with each other. This guide gives the real numbers from Etsy's own help article, flags the two details that are genuinely unsettled across sources, and shows where ShopShot's own video add-on fits inside Etsy's length window.

Etsy's listing video requirements

Etsy's help article, "How to Add a Listing Video," lists these specs for the video you attach to a listing:

• Max file size: 100MB
• Accepted formats: MP4, MOV, FLV
• Length: 5 to 15 seconds
• Audio: none — Etsy's own wording, quoted in its Community Forum, says the video "may be 5-15 seconds long and will not contain any audio"

A note on where these numbers come from: Etsy's help page returned a sign-in/403-style block when we tried to fetch it directly, so the figures above come from a search-engine extraction of that same official page. That's corroborated by an Etsy Community Forum post quoting the help article's own wording verbatim, and by several independent third-party seller-tool guides that converge on the same numbers — the same sourcing approach this site uses elsewhere for marketplace help pages that are hard to fetch directly.

What's still unsettled

Two details don't line up cleanly across sources, so we're stating both sides rather than picking one and presenting it as settled:

• Videos per listing: some sources say Etsy allows 1 video per listing, others say 2. That split may come down to Etsy's own Shop Manager versus a third-party app offering a different limit — we couldn't confirm which is current, so check your own listing's upload screen rather than assume either number.
• Minimum length: most sources, including the Community Forum's quoted wording above, say 5 seconds is the floor. One source claims Etsy's help text now says 3 seconds. We couldn't confirm that change ourselves, so use 5-15 seconds as the range to plan around, and treat a 3-second claim as unconfirmed.

Why your video might get cut off anyway

Separate from the file-size and length limits above, multiple Etsy Community Forum threads — including "Listing video not auto playing," "Videos replay only first 10 secs," and "Shortened Product Videos" — report listing videos getting cut short in playback even when the uploaded file is well inside Etsy's stated limits. We found no official Etsy explanation for this anywhere. If your video plays short or doesn't auto-play, it's a known issue other sellers have reported, not necessarily a sign your file broke a rule above — and we don't have a fix to offer beyond what Etsy itself has published, which is nothing specific yet.

Where ShopShot Studio's video add-on fits

ShopShot's photo-to-video add-on is included on two packages: 5 seconds on Photos + Video, 10 seconds on Launch Pack. Both lengths sit comfortably inside Etsy's 5-to-15-second window, so length isn't a concern either way.

ShopShot delivers the video file only. Uploading it to your Etsy listing, picking which slot it fills, and dealing with any of Etsy's own playback quirks above are steps you do yourself, since only you can access your own listing's video upload screen. For more on what the add-on is and how it compares to filming or a prompt-based AI ad tool, see our guide to AI product video for TikTok Shop, Reels, and Etsy sellers. And since ShopShot's video, like its photos, is AI-generated from your own product photo, the same disclosure expectations covered in our guide to Etsy's AI photo disclosure rule are worth reading before you publish.

Questions

Related guides

• AI product video for sellers
• Etsy's AI photo disclosure rule
• Etsy first photo size and order, explained

Start an order