Shopify product video requirements, explained

If you're trying to pin down Shopify's actual product video requirements, you've probably already run into a secondhand number that turned out to be wrong, or a video that got rejected for no reason you could see. This guide gives the real file size, length, dimension, and format limits straight from Shopify's own help documentation, clears up two numbers that get repeated incorrectly across the web, and shows where ShopShot's own video add-on fits inside Shopify's limits.

Shopify's video upload limit, from Shopify's own docs

Shopify's help documentation for file uploads (under Shopify Admin's productivity tools) lists these limits for a video you add to a product:

• Max file size: 1GB
• Length: 0.25 seconds minimum, 10 minutes maximum
• Dimensions: width and height each between 100px and 4096px
• Frame rate: up to 120 frames per second
• Formats: MOV, MP4, or WEBM

Those numbers are more generous than they get credit for. A 10-minute, 1GB video with each side between 100 and 4096 pixels covers the overwhelming majority of product clips a seller would ever upload.

Common upload errors, and what they actually mean

Shopify's own Community forum has recurring threads from sellers confused about why a video won't upload: a clip that's "only" 13 seconds and 1080p getting rejected, or a 90MB file tripping what the seller assumed was a 20MB wall. Both point to the same root cause — the real limits above aren't the limits sellers think they're working with. Two numbers in particular get repeated wrong often enough that they're worth correcting directly:

• "60-second max": some third-party seller-tool blogs cite a 60-second cap on Shopify product video. Shopify's own documentation doesn't set one — the real length ceiling is 10 minutes.
• "20MB limit": this number is real, but it's about a different upload context — Shopify's guidance on image file sizes, not video. A seller citing it against a video upload is applying the wrong number to the wrong file type. Shopify's video cap is 1GB.

If your own video won't upload, the more useful questions are the ones that match the real limits: is the file under 1GB, is it between 0.25 seconds and 10 minutes long, is each side between 100 and 4096 pixels, and is it saved as MOV, MP4, or WEBM? A file that clears all four should go through.

Where ShopShot's video add-on fits

ShopShot's photo-to-video add-on is included on two packages: 5 seconds on Photos + Video, 10 seconds on Launch Pack. Both lengths sit nowhere near Shopify's 10-minute ceiling, and the delivered file's dimensions fall well inside Shopify's 100-4096 pixel range, so neither length nor size is a concern. It's delivered by email within 1 business day, the same as the photos, and checked against your original product photo before delivery, with one free redo if something doesn't match.

ShopShot delivers the video file only. Uploading it to your Shopify product page, picking where it sits in the media gallery, and confirming it meets Shopify's format and size limits above are steps you do yourself. We're not claiming any particular video length is better for engagement or conversion — only that ShopShot's add-on fits comfortably inside what Shopify's upload screen will actually accept. For more on what the add-on is and how it compares to filming or a prompt-based AI ad tool, see our guide to AI product video for sellers. And if you're also deciding on photo background, count, and style for the same listing, our Shopify product photos guide covers that separately from video.

Questions

Related guides

• AI product video for sellers
• Shopify product photos: background, count & video
• Product photo size requirements by platform
• Walmart product video requirements

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